I'll be curious if any of you have any that you think need be added to the list.
#3. Burger King - "Have it your way."
The Burger King "have it your way" campaign focused on America's great individualism and highlighted what was true of some but forced all fast-food locations to come to terms with...the customer is always right.
#2. Wendy's - "Where's The Beef?"
I wasn't even old enough to buy myself food when this campaing was popular but it has lived on through the legacy of others to find its way into my media driven life. It must have been a revolutionary marketing tactic.
#1. McDonalds - The Monopoly Game
No other marketing campaign gets me to go out of my way to eat at a restaurant for an entire month. Granted, my favorite was when they had a partnership with Best Buy to give "Best Buy Bucks" with the prize pieces, but nonetheless, combining childhood food with childhood games and the chance of money is a great marketing campaign. McDonalds wins my personal vote.
Do you have any others that need be added to the list?
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