Just Be Up Front About It

I have a pet peeve when I'm online.  I have a strong dislike for places that sell a product, but have no way of finding out the price on their website.

I get it, you want someone to want the product really bad and not let the price tag be a distraction from that, but some of us just want to know what the ballpark figure even might be.

It simply isn't worth my time if the number is too high, but I'll stretch to get what I want, so just let me know.

Now I'm getting to fed up with your company to even care about buying from you.  I'll hope a competitor has a similar product.