I am often loyal to companies based on two things: how they have treated me, and how creative their marketing is. I will gladly try new things if my interest is sparked by creative advertising. I will also avoid shopping at stores, or buying products which are marketed weakly.
Many companies will always have my loyalty because of how well they have treated me. USAA (insurance), AAA, Wells Fargo Home Mortgage, and Keller Williams Realty are examples.
Macintosh would be an example of how advertising has caused me to do research and change my views (their new commercials still make me laugh).
I am often loyal to companies who treat me well, you know, like I'm an actual human. Those that treat me otherwise will never get my business (I hate State Farm).
What companies have treated you well that I should look into?
Monday, October 16, 2006
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1 comments:
Interesting, because of the way they treated JAK, I'm not putting Wells Fargo Home Mortgage on my possible list in the future. So, one good example and one bad example for them, do they qualify for my consideration, or just yours since you had the good example?
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